Get Ready for Digital Experience to Move Offline - via ad age

Bleacher Report CEO: Sites with a casual audience are ‘dead’ - via digiday

Serena Williams on why social media matters - via usa today

Tough Mudder's partnership with Sky Sports is a wake up call for brands to move in on mass-participation fitness events - via the drum

Inside the Mobile Workflow That Turned Clemson Into a Content Machine at the CFP National Championship - via sports video

Episode 84 Snippets: Greg Mize is Injecting Engagement and Strategy into Atlanta Braves Social - via dsmsports

WWE's marketing and revenue boss says its content output has doubled in the last 5 years, all thanks to digital - via business insider

Media Circus: The strangest restrictions NFL teams impose on reporters - via sports illustrated

The Rise And Fall Of Vine In Sports - via sport techie

Russell Wilson is the “Most Valued” Athlete on Social Media and What That Actually Means - via outside the game

In Super Bowl, First Ad May Not Be the Best - via variety

Fox Sets Free Super Bowl Stream - via Multichannel

'Everything starts with the audience': How ESPN's 'SportsCenter' has moved beyond its TV roots - via digiday

New England Patriots coach Bill Belichick isn't on 'Snapface' or 'InstantChat' - via the verge

Marshall Osborne, Uber - via Sport business youtube

Richard Branson's Next Big Idea: Sports Festivals - via fast company

Hello, Fans. We’re the New Yankees. Sandwich? - via the new york times

Did Turner Broadcasting Just Re-invent Sports Advertising? - via social media explorer

Public Relations And The World's Leading Athletes - via forbes

Rockies Challenge Reds to a Snowball Fight, Win Twitter - via libris

Uber dives into content for the first time with Manchester United partnership - via mashable

This data shows how the rise of Netflix might be hurting the NFL - via business insider

The Man Who Turned Super Bowl 50 Into a Sustainable Sporting Event - via b the change

120 Sports Ranks Athletes in Social - via digital sports desk

Talking tech with NBA legends Shaquille O’Neal and Charles Barkley - via tech crunch

PGA Golfer Gets Sponsored by Big Law Firm - via Bloomberg law

NASCAR is struggling to adapt to a changing sports climate - via sb nation

Redskins' Senior Director of Partnership Marketing LaRhonda Burley on Her Career, Best Practices, and Advice - via front office sports

LiveSafe Security App Assists WNBA Players Near Istanbul Attack - via sport techie

ESPN’s Robust Social Media Effort Is Highlighted by Its Bold Snapchat Strategy - via sports video

Why $2.1 Million Was Invested In A Sports News Subscription Site - via forbes

The MVP of NFL Moms - via wall street journal

ESPN’s new streaming platform set for 2017 launch - via sport business

NFL's New Creative Twist on the Pro Bowl - via front office sports

Philadelphia 76ers Partner With Safety Tag To Simplify Youth Camp Paperwork - VIA SPORT TECHIE

Top 16 Sports PR Stories of 2016 - via sports publicity spin

Scripted Shows Fall Further From TV's Top 50 - via advertising age

PGA Tour partners with Twitter to live stream early rounds - via usa today

Women In Sports: Ones To Watch In 201 - via forbes

NFL’s Aidan Lyons Goes Long For Customer Experience - via cmo.com

A glimpse inside the world of ESPN college football analysts - via al.com

How Companies Will Use Social Media In 2017 - via fast company

Why are Europe’s biggest clubs collaborating on a boring social media network? - via howler

As youth renounce TV and subscribers flee from ESPN, sports cable bubble has to pop eventually - via national post

From NBA Ball-girl to CMO - via medium

Ohio State, Clemson competing in Fiesta Bowl ... and on social media - via sports illustrated

Here’s What Media Coverage Of Female Athletes Should Look Like - via good

How The College Football Playoff Teams Fared Across Social And Technology In 2016 - via sport techie

OHIO STATE, CLEMSON COMPETING IN FIESTA BOWL ... AND ON SOCIAL MEDIA - VIA SPORTS ILLUSTRATED

HeForShe App Promotes Gender Equality With Help Of Albanian Football Clubs - via Sport techie

Why Bleacher Report has 11 people dedicated to Snapchat Discover - via digiday

Sports viewership is changing, but the costs and benefits to fans remain murky - via washington post

This is the First Sports Illustrated Cover Shot with a Smartphone - via Petapixel

TURNER INKS DEAL WITH SNAP, INC. TO CREATE ORIGINAL SERIES, LAUNCH BLEACHER REPORT ON SNAPCHAT DISCOVER - VIA VARIETY

THE CASE FOR DISNEY DUMPING ESPN - via False Start

NFL Players Association Announces First Athlete-Driven Accelerator - via sport techie

NFL insiders: Why we hate the NFL’s social media rules - VIA YAHOO! FINANCE

Instagram Eyes College Football With Correspondents Program - VIA AD WEEK

'Unique or newsworthy': How the Philadelphia Eagles approach live video - via digiday

L.A. has the king of sports franchise social media - via la daily news

Mark Cuban explains why he yanked ESPN's Mavericks credentials - via Sportsday

Mannequin Challenge Is the New Viral Video Sensation You Probably Can’t Avoid - via new york times

ESPN is on pace to lose more than 3 million subscribers in 2016 - via business insider

Mark Cuban: Dispute with ESPN rooted in automated content - via associated press

The NBA Is Committed to Virtual Reality. Are Fans? - VIA BLOOMBERG

U.S. Soccer taps Facebook, Instagram to hype USA-Mexico rivalry game - VIA DIGIDAY

Q&A: The Cub's creative team on marketing 'loveable losers' who win - VIA CAMPAIGN LIVE

NFL exec Tom Brady explains NFL's new social media policy - VIA YAHOO!

Esports taking away from traditional sports viewing time - via espn

NHL Reaches Out To Fans With Increased Digital Presence - via mediapost

This Startup May Create the Next Olympian - via the huffington post

Fox’s ‘Pitch’ is fiction, but a female MLB pitcher isn’t that far-fetched - VIA the washington post

‘Bryce is worse than Hitler’: How Nationals navigate a social media minefield - via the washington post

THE NFL'S SOCIAL MEDIA STRATEGY - VIA FORBES

This sports startup has a new way to let fans obsess over their teamvia INC

IS TWITTER REALLY THE FUTURE OF SPORTS WATCHING? - VIA ROLLING STONE

Derek Jeter Talks Two Years Of 'The Players' Tribune' And How The Site Plans To Make Money Next - via forbes

Despite growing safety concerns, Jon Gruden fights for kids to be able to play football - via usa today

How Reebok leveraged social media as it moved into fitness - Via Sports illustrated, sport techie

One World Sports, Whistle Sports Call an OTT Play - via multichannel news

MLB player survey: The challenges of mixing baseball and activism - via espn

Five Tips For Putting Together a Successful Celebrity Or Athlete Influencer Campaign - via prsa

For the NFL, the Future Starts on Thursday Night - VIA Sports illustrated, mmqb mailbag

Why the NFL's reputation is bulletproof - via pR Week

Now Celebs, Athletes,  And Companies Can Interact With Their Followers On Facebook Live  -  via Fast company

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