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GET READY FOR DIGITAL EXPERIENCE TO MOVE OFFLINE - VIA AD AGE

BLEACHER REPORT CEO: SITES WITH A CASUAL AUDIENCE ARE ‘DEAD’ - VIA DIGIDAY

SERENA WILLIAMS ON WHY SOCIAL MEDIA MATTERS - VIA USA TODAY

TOUGH MUDDER'S PARTNERSHIP WITH SKY SPORTS IS A WAKE UP CALL FOR BRANDS TO MOVE IN ON MASS-PARTICIPATION FITNESS EVENTS - VIA THE DRUM

INSIDE THE MOBILE WORKFLOW THAT TURNED CLEMSON INTO A CONTENT MACHINE AT THE CFP NATIONAL CHAMPIONSHIP - VIA SPORTS VIDEO

EPISODE 84 SNIPPETS: GREG MIZE IS INJECTING ENGAGEMENT AND STRATEGY INTO ATLANTA BRAVES SOCIAL - VIA DSMSPORTS

WWE'S MARKETING AND REVENUE BOSS SAYS ITS CONTENT OUTPUT HAS DOUBLED IN THE LAST 5 YEARS, ALL THANKS TO DIGITAL - VIA BUSINESS INSIDER

MEDIA CIRCUS: THE STRANGEST RESTRICTIONS NFL TEAMS IMPOSE ON REPORTERS - VIA SPORTS ILLUSTRATED

THE RISE AND FALL OF VINE IN SPORTS - VIA SPORT TECHIE

RUSSELL WILSON IS THE “MOST VALUED” ATHLETE ON SOCIAL MEDIA AND WHAT THAT ACTUALLY MEANS - VIA OUTSIDE THE GAME

IN SUPER BOWL, FIRST AD MAY NOT BE THE BEST - VIA VARIETY

FOX SETS FREE SUPER BOWL STREAM - VIA MULTICHANNEL

'EVERYTHING STARTS WITH THE AUDIENCE': HOW ESPN'S 'SPORTSCENTER' HAS MOVED BEYOND ITS TV ROOTS - VIA DIGIDAY

NEW ENGLAND PATRIOTS COACH BILL BELICHICK ISN'T ON 'SNAPFACE' OR 'INSTANTCHAT' - VIA THE VERGE

MARSHALL OSBORNE, UBER - VIA SPORT BUSINESS YOUTUBE

RICHARD BRANSON'S NEXT BIG IDEA: SPORTS FESTIVALS - VIA FAST COMPANY

HELLO, FANS. WE’RE THE NEW YANKEES. SANDWICH? - VIA THE NEW YORK TIMES

DID TURNER BROADCASTING JUST RE-INVENT SPORTS ADVERTISING? - VIA SOCIAL MEDIA EXPLORER

PUBLIC RELATIONS AND THE WORLD'S LEADING ATHLETES - VIA FORBES

ROCKIES CHALLENGE REDS TO A SNOWBALL FIGHT, WIN TWITTER - VIA LIBRIS

UBER DIVES INTO CONTENT FOR THE FIRST TIME WITH MANCHESTER UNITED PARTNERSHIP - VIA MASHABLE

THIS DATA SHOWS HOW THE RISE OF NETFLIX MIGHT BE HURTING THE NFL - VIA BUSINESS INSIDER

THE MAN WHO TURNED SUPER BOWL 50 INTO A SUSTAINABLE SPORTING EVENT - VIA B THE CHANGE

120 SPORTS RANKS ATHLETES IN SOCIAL - VIA DIGITAL SPORTS DESK

TALKING TECH WITH NBA LEGENDS SHAQUILLE O’NEAL AND CHARLES BARKLEY - VIA TECH CRUNCH

PGA GOLFER GETS SPONSORED BY BIG LAW FIRM - VIA BLOOMBERG LAW

NASCAR IS STRUGGLING TO ADAPT TO A CHANGING SPORTS CLIMATE - VIA SB NATION

REDSKINS' SENIOR DIRECTOR OF PARTNERSHIP MARKETING LARHONDA BURLEY ON HER CAREER, BEST PRACTICES, AND ADVICE - VIA FRONT OFFICE SPORTS

LIVESAFE SECURITY APP ASSISTS WNBA PLAYERS NEAR ISTANBUL ATTACK - VIA SPORT TECHIE

ESPN’S ROBUST SOCIAL MEDIA EFFORT IS HIGHLIGHTED BY ITS BOLD SNAPCHAT STRATEGY - VIA SPORTS VIDEO

WHY $2.1 MILLION WAS INVESTED IN A SPORTS NEWS SUBSCRIPTION SITE - VIA FORBES

THE MVP OF NFL MOMS - VIA WALL STREET JOURNAL

ESPN’S NEW STREAMING PLATFORM SET FOR 2017 LAUNCH - VIA SPORT BUSINES

NFL'S NEW CREATIVE TWIST ON THE PRO BOWL - VIA FRONT OFFICE SPORTS 

PHILADELPHIA 76ERS PARTNER WITH SAFETY TAG TO SIMPLIFY YOUTH CAMP PAPERWORK - VIA SPORT TECHIE

TOP 16 SPORTS PR STORIES OF 2016 - VIA SPORTS PUBLICITY SPIN

SCRIPTED SHOWS FALL FURTHER FROM TV'S TOP 50 - VIA ADVERTISING AGE

PGA TOUR PARTNERS WITH TWITTER TO LIVE STREAM EARLY ROUNDS - VIA USA TODAY

WOMEN IN SPORTS: ONES TO WATCH IN 201 - VIA FORBES

NFL’S AIDAN LYONS GOES LONG FOR CUSTOMER EXPERIENCE - VIA CMO.COM

A GLIMPSE INSIDE THE WORLD OF ESPN COLLEGE FOOTBALL ANALYSTS - VIA AL.COM

HOW COMPANIES WILL USE SOCIAL MEDIA IN 2017 - VIA FAST COMPANY

WHY ARE EUROPE’S BIGGEST CLUBS COLLABORATING ON A BORING SOCIAL MEDIA NETWORK? - VIA HOWLER

AS YOUTH RENOUNCE TV AND SUBSCRIBERS FLEE FROM ESPN, SPORTS CABLE BUBBLE HAS TO POP EVENTUALLY - VIA NATIONAL POST

FROM NBA BALL-GIRL TO CMO - VIA MEDIUM

OHIO STATE, CLEMSON COMPETING IN FIESTA BOWL ... AND ON SOCIAL MEDIA - VIA SPORTS ILLUSTRATED

HERE’S WHAT MEDIA COVERAGE OF FEMALE ATHLETES SHOULD LOOK LIKE - VIA GOOD

HOW THE COLLEGE FOOTBALL PLAYOFF TEAMS FARED ACROSS SOCIAL AND TECHNOLOGY IN 2016 - VIA SPORT TECHIE

OHIO STATE, CLEMSON COMPETING IN FIESTA BOWL ... AND ON SOCIAL MEDIA - VIA SPORTS ILLUSTRATED

HEFORSHE APP PROMOTES GENDER EQUALITY WITH HELP OF ALBANIAN FOOTBALL CLUBS - VIA SPORT TECHIE

WHY BLEACHER REPORT HAS 11 PEOPLE DEDICATED TO SNAPCHAT DISCOVER - VIA DIGIDAY

SPORTS VIEWERSHIP IS CHANGING, BUT THE COSTS AND BENEFITS TO FANS REMAIN MURKY - VIA WASHINGTON POST

THIS IS THE FIRST SPORTS ILLUSTRATED COVER SHOT WITH A SMARTPHONE - VIA PETAPIXEL

Turner Inks Deal With Snap, Inc. to Create Original Series, Launch Bleacher Report on Snapchat Discover - Via variety

THE CASE FOR DISNEY DUMPING ESPN - VIA FALSE STAR

NFL PLAYERS ASSOCIATION ANNOUNCES FIRST ATHLETE-DRIVEN ACCELERATOR - VIA SPORT TECHIE

NFL INSIDERS: WHY WE HATE THE NFL’S SOCIAL MEDIA RULES - VIA YAHOO! FINANCE

INSTAGRAM EYES COLLEGE FOOTBALL WITH CORRESPONDENTS PROGRAM - VIA AD WEEK

'UNIQUE OR NEWSWORTHY': HOW THE PHILADELPHIA EAGLES APPROACH LIVE VIDEO - VIA DIGIDAY

L.A. HAS THE KING OF SPORTS FRANCHISE SOCIAL MEDIA - VIA LA DAILY NEWS

MARK CUBAN EXPLAINS WHY HE YANKED ESPN'S MAVERICKS CREDENTIALS - VIA SPORTSDAY

MANNEQUIN CHALLENGE IS THE NEW VIRAL VIDEO SENSATION YOU PROBABLY CAN’T AVOID - VIA NEW YORK TIMES

ESPN IS ON PACE TO LOSE MORE THAN 3 MILLION SUBSCRIBERS IN 2016 - VIA BUSINESS INSIDER

MARK CUBAN: DISPUTE WITH ESPN ROOTED IN AUTOMATED CONTENT - VIA ASSOCIATED PRESS

THE NBA IS COMMITTED TO VIRTUAL REALITY. ARE FANS? - VIA BLOOMBERG

U.S. Soccer taps Facebook, Instagram to hype USA-Mexico rivalry game - VIA DIGIDAY

Q&A: The Cub's creative team on marketing 'loveable losers' who win - VIA CAMPAIGN LIVE

NFL EXEC TOM BRADY EXPLAINS NFL'S NEW SOCIAL MEDIA POLICY - VIA YAHOO!

ESPORTS TAKING AWAY FROM TRADITIONAL SPORTS VIEWING TIME- VIA ESPN

NHL REACHES OUT TO FANS WITH INCREASED DIGITAL PRESENCE - VIA MEDIAPOST

THIS STARTUP MAY CREATE THE NEXT OLYMPIAN - VIA THE HUFFINGTON POST

FOX’S ‘PITCH’ IS FICTION, BUT A FEMALE MLB PITCHER ISN’T THAT FAR-FETCHED - VIA THE WASHINGTON POST

‘BRYCE IS WORSE THAN HITLER’: HOW NATIONALS NAVIGATE A SOCIAL MEDIA MINEFIELD - VIA THE WASHINGTON POST

The NFL's Social Media Strategy - via forbes

THIS SPORTS STARTUP HAS A NEW WAY TO LET FANS OBSESS OVER THEIR TEAM - VIA INC

Is Twitter Really the Future of Sports Watching? - via rolling stone

DEREK JETER TALKS TWO YEARS OF 'THE PLAYERS' TRIBUNE' AND HOW THE SITE PLANS TO MAKE MONEY NEXT - VIA FORBES

Despite growing safety concerns, Jon Gruden fights for kids to be able to play football - via USA Today

Insider Access: Tad Dickman's Journey From Student-Athlete to Sports PR Executive - Via Front Office Sports

SEE HOW THIS DOOR IS CONNECTING OLYMPIC ATHLETES AND FANS  — VIA BIZ DASH

LEBRON JAMES IS GETTING INTO THE PODCAST GAME — VIA BUSINESS INSIDER

RIO CHANGES THE GAME FOR OLYMPIC SPONSORSHIP WITH CONTROVERSIAL... - VIA NEWSCOM

THE CEO OF BLEACHER REPORT EXPLAINS WHICH ATHLETES MAKE THE MOST MONEY.... - VIA BUSINESS INSIDER

HOW ATHLETES CAN OPTIMIZE SOCIAL MEDIA ON AND OFF THE FIELD — VIA ADWEEK

SOCIAL MEDIA IS PART OF THE GAME FOR OLYMPIC ATHLETES — VIA USA TODAY

PHELPS, COKE, AND CLIMATE CHANGE DOMINATE OLYMPICS SOCIAL CHATTER - VIA PR WEEK

TWITTER CMO SHOOTS FOR SOCIAL GLORY - VIA PR WEEK

TWITTER MOMENTS TO GET THEIR CHANCE TO BE GO-TO CONTENT SOURCE DURING OLYMPICS - VIA SPORTS TECHIE

NYT TO EXPERIMENT WITH SMS STORYTELLING DURING SUMMER OLYMPICS  - VIA NYT

HOW CBS SPORTS ARE CONNECTING WITH READERS ON SOCIAL MEDIA - VIA NEWS WHIP

RIO OLYMPICS TO BREAK NEW GROUND WITH TECHNOLOGY AND SOCIAL MEDIA  - VIA THE FOG

CMO INTERVIEW: FOX SPORTS HEAD OF MARKETING ON DRIVING YOUR SOCIAL BRAND  - VIA CMO

INTRODUCING INSTAGRAM STORIES  - VIA INSTAGRAM

NBC AND FACEBOOK LINK FOR OLYMPICS 'SOCIAL COMMAND CENTER'  - VIA DIGIDAY

THESE 10 MLB PLAYERS HIT IT OUT OF THE PARK WITH SOCIAL MEDIA  - VIA INC

HERE ARE THE MANY, MANY WAYS YOUR BUSINESS CAN GET IN TROUBLE FOR TWEETING THE OLYMPICS - Via Adweek

ESPN TELLS MICHAEL PHELPS’ OLYMPIC STORY WITH GLOBAL, MULTI-LANGUAGE PRESENTATIONS VIA ESPN FRONT ROW

Welcome to the new sI.com: The first Step in a Broader TransformationVia SI.COM

WTF IS OLYMPICS' RULE 40? - VIA DIGIDAY

HOW ADIDAS WIPED OUT A CHUNK OF ITS OWN MANAGEMENT TO DRIVE GROWTH - VIA DIGIDAY

THE DIGITAL ROLLOUT OF BILL SIMMONS’ NEW MEDIA COMPANY HAS BEEN FLAWLESS - VIA AD EXCHANGER

Here's what live sports look like on twitter - via recode

UNDER ARMOUR'S QUEST TO DETHRONE NIKE AND JUMP-START BALTIMORE - Via Bloomberg

Who's the face of the Rio Games? It may not be who you think - VIA AP

why the san francisco giants are baseball's marketing mvps - via adweek

Social Sports: Four Ways Sports Can Engage and Entertain on Social Media - VIA HUFFINGTON POST

By the numbers: what marketers need to know about the rio 2016 olympics -  VIA Digiday

social studies: under armour's jessica smith on starting her blog, best campaign - via sports business daily

NieLSEN COMpletes acquisition of repucomvia repucom

Own the Message — VIA MMQB

LeBron James's manager, Maverick Carter: Athletes become kings when they control their own message - VIA RECODE

Inside Bleacher Report, a sports franchise for the digital age -  via CNBC

Gawker Files for Bankruptcy, Will Be Put Up for Auction - VIA Wall street journal

THE BIGGEST MLB TEAMS ON INSTAGRAM & HOW THEY DO IT  VIA NEWS WHIP

BLOCKED SHOTS: HOW SPORTSWRITER TIM KAWAKAMI DOMINATES TWITTER VIA FAST COMPANY

Handling PR for The Greatest — VIA pr week

Foul mouths? How NBA referees got into the content and social game — VIA THE DRUM

QUANTIFYING THE DIGITAL MEDIA VALUE BRYCE HARPER BRINGS TO UNDER ARMOUR — VIA SPORTS TECHIE

BLEACHER REPORT HAS A 12-PERSON ESPORTS TEAM AND BIGGER AMBITIONS  VIA DIGIDAY

DO CONSUMERS' CORPORATE SOCIAL RESPONSIBILITY DEMANDS APPLY TO SPORTS? — VIA THE GLIDE SLOPE

TECHIES ARE TRYING TO TURN THE NBA INTO THE WORLD'S BIGGEST SPORTS LEAGUE  VIA WIRED

LEBRON JAMES'S MANAGER, MAVERICK CARTER: ATHLETES BECOME KINGS WHEN THEY CONTROL THEIR OWN MESSAGE — VIA RECOD

THE WORLD’S 50 MOST MARKETABLE ATHLETES 2016 — VIA SPORTS PRO 

TWITTER TO EASE CHARACTER LIMIT, MAKING ROOM FOR GIFS, VIDEOS AND MORE — VIA NY TIMES 

THIS IPHONE-ONLY PROFESSIONAL PHOTOGRAPHER IS THE FUTURE OF SPORTS PHOTOGRAPHY — VIATECHCRUNCH

THE DIGITAL SIDE OF HOW THE NFLPA PREPARES NFL ROOKIES FOR THE BUSINESS OF FOOTBALL — VIASPORT TECHIE

THE UNLIKELY MEDIA INTEREST IN ALL THINGS WOMEN'S SPORTS —VIA CNBC

FROM TRADITIONAL TO DIGITAL: THE RE-IMAGINATION OF SPORTS FOR MILLENNIAL FANS — VI A MEDIA POST

YOU MISSED GOOD STUFF: HERE’S THE INFOGRAPHIC FROM THE SPORTS PR SUMMIT — VIA SPORTS MEDIA CHALLENGE

HOW SPORTS FANS ARE USING FACEBOOK REACTIONS — VIA NEWSWHIP

 INSIDE TOUGH MUDDER'S CONTENT STRATEGY — VIA DIGIDAY 

CONVENTIONAL BUSINESS, UNCONVENTIONAL APPROACH: HOW PENN MUTUAL SCORES IN SOCIAL WITH COLLEGE RUGBY — VIA SPORT TECHIE

MEDIA CIRCUS: WHAT TO EXPECT FROM THE LAUNCH OF THE UNDEFEATED — VIA SPORTS ILLUSTRATED

VICE AND ESPN TEAM UP TO PRODUCE SPORTS SHOWS — VIA WALL STREET JOURNAL 

5 THINGS MARKETERS CAN DO TO GET IN SHAPE FOR THE OLYMPICS ... IN JAPAN — VIA ADWEEK 

WHY MICROSOFT INVESTS IN SPORTS: MARKETING CHIEF SAYS 'IT'S ABOUT PEOPLE'S PASSIONS' — VIA GEEK WIRE

ESPN'S MERGED NEWS STRUCTURE FOCUSES ON QUALITY AND SPEED —VIA  ESPN

BEER PULLS BACK CURTAIN ON WORKING FOR NFL NETWORK — VIA NBC SPORTS 

SPORTS STARS WHO STAY RELEVANT BECAUSE OF SOCIAL MEDIA — BLEACHER REPORT

NBC'S OLYMPIC GOALS ARE HIGH, DESPITE HURDLES IN RIO — VIA WALL STREET JOURNAL

HOW DIGITAL CONTENT IS SQUASHING THE TRADITIONAL MEDIA — VIA FUTURE SPORTS 

2016 SOCIAL MEDIA USE OF STUDENT ATHLETES — VIA FIELDHOUSE MEDIA

IS THIS COOL?': HOW NBC USES SOCIAL TO AMPLIFY THE NHL PLAYOFFS — VIA DIGI DAY

BLEACHER REPORT  —  Sports Stars Who Stay Relevant Because of Social Media — Via Bleacher Report Read more

Wall Street Journal — NBC's Olympic Goals Are High, Despite Hurdles in Rio

FUTURE SPORTS — How Digital Content is Squashing the Traditional Media. 

FIELDHOUSE MEDIA — .2016 Social Media Use of Student Athletes

'Is this cool?': How NBC uses social to amplify the NHL playoffs — Via DigiDay Read more

Winners of the 5th Annual Cynopsis Sports Media Awards — Read more

Andrew Shaw's slur sheds light on homophobia in sports — Via Chicago Tribune Read more

Facebook to Allow Media Companies, Marketers to Post Sponsored Content — Via Wall Street Journal Read more.

5 Branding Secrets From the Golf Brothers Dominating Social Media — Via Fortune Read more.

8 Digital Trends Driving The Transformation Of Sports — Via Forbes Read more.

10 Years Layer, Twitter Cements Position Across Sports Landscape — Via Forbes Read more

Interview: Steph Curry Teaming Up With Nike Alumni To Develop A New Social Platform — Via Forbes Read more. 

eSports pros need to think about their personal brands — Via GamesIndustry.biz  Read more.

Maria Sharapova And The Brand Dilemma — Via Fast Co.Create Read more.

Turner Sports, Snapchat Team To Let Fans Use Brand Logos — Via Media Post Read more.

Why Facebook Wants NFL's Thursday Night Football Live Games — Via Variety Read more.

In the NBA, a successful viral video is all about the stars playing along — Via Washington Post Read more.

What Do Athletes Really Think About Tweeting For Brands? — Via ADWeek Read more.

Super Bowl 50: How I Ran My Twitter Feed — Via The Cycle Read more.

Inside ESPN''s mobile strategy: "If we're thinking about anything else, we're failing the audience" — Via Neiman Lab Read more

Steph Curry's college roommate made him a new social media platform — Via USA Today Read more

The Most Influential Minorities In Sports — Via Forbes Read more. 

The Woman on the Olympics Marketing Hot Seat — Via Forbes Read more.

LA 2024 to court the Olympics, Snapchat filter-style — Via LA Times Read more.

NHL team's hashtag gets trolled on Twitter with racist and vulgar slurs — Via DigiDay Read more.

Social Studies: Fieldhouse Media's Kevin DeShazo On What Makes a Digital Leader — Via SBJ Read more.

The NFL's Schwartz Brothers Are Changing How Pro Athletes Use Twitter — Via Vice Sports Read more

In the future you'll probably be able to pitch to Babe Ruth when you aren't watching eSports — Via For The Win Read more.

How Brands Are Harnessing James Harden's Irresistible Millennial Appeal — Via ADWEEK Read more

How Athletes Can Optimize Social Media On and Off the Field — Via ADWEEK Read more. 

Texans' Amy Palcic becomes only female head of PR for an NFL team — Via ESPN Read more.

Social media a game-changer in football recruiting — Via 247 Sports Read more.

Facebook's Sports Stadium struggled to keep up with Super Bowl — Via CNET Read more.

How the Premier League's new positioning will allow it to leverage its own brand.. — Via The Drum Read more.

No quick fix to crisis, says IAAF chief Coe — Via Daily Mail Read more.

Brands must play the long game to win social media at sporting events — Via The Guardian Read more.

Turning an athlete into a brand: Today's formula — Via CNBC Read more.

Real-time sports marketing (and why it's so important)! — Via Pomo Overtime Read more.

How players are controlling their own media and what it means for the NBA — Via CBS Sports Read more.

Snapchat Challenges Twitter and Facebook for Sports Talk — Via Tech Crunch Read more.

Fox Sports, Twitter Produce Content For Super Bowl Week — Via Media Post Read more.

Climbing holds publicity event as drive for Tokyo 2020 inclusion continues — Via Inside The Games Read more.

A dog took over the Kings' social media and it was Sacramento's biggest. — Via Washington Post Read more.

Facebook needs more friends in its new Sports Stadium — Via CNET Read more.

Michael Jordan's sons face it: Crying meme not dying anytime soon — via Chicago Tribune Read more.

Wise Move By Ryan Zimmerman And Ryan Howard To Sue Al Jazeera? — Via Forbes Read more.

Who is Gonna Coach These NFL Teams Next Year? — Via Huffington Post Read More.

'NFL Confidential': Anonymous Player On Why He Loathes The League — Via NPR Read more.