Five must-have resources for your #SportsPR toolkit

Sports PR isn’t just a career. It’s a lifestyle. Whether you’re a veteran in the industry or just starting out, there are myriad resources we lean on to make that lifestyle a bit easier to manage.  Here are's top five (maybe six) must-have resources for your #SportsPR toolkit.

1. Asana

If each day starts out with a to-do list that eventually makes it’s way on to 12 sticky notes, two journals and three random receipts that clutter your desk for the remainder of the week, Asana is for you.

Asana's mission is to help humanity thrive by enabling teams to work together effortlessly. In reality, it's a digital to-do list that you can schedule out days, weeks and months for you and your team. Not to mention, assign other people tasks, leave notes about the current status of tasks and attach files pertaining to each task. All hail the holy grail of to-do lists. 

2. Prezly

"The press release is dead."

If I had a dollar for every time I heard that, I probably wouldn't be working in PR anymore. I'd be sitting back on my beach watching press releases burn up in the fire pit while roasting some s'mores.

Okay, okay. Maybe that's not realistic. But a tool to revolutionize the way journalists consume information?  Prezly makes that realistic.  In their words, Prezly is bespoke public relations software that helps you escape media list Excel hell. You might call it a PR CRM that enriches your contacts. 

3. Hootsuite

Every Sports PR pro understands the importance of a strong social presence. Not a single Sports PR pro (at least no one I know) has the time to be on social all day. This is where Hootsuite steps in. 

A social-media-management software that allows you to manage multiple accounts across multiple platforms, Hootsuite lets you to schedule out what you're posting, where you're posting it and when it will go live. No more spending hours scrolling through timelines. 

4. Slack

It's no secret that when you work in PR, you're working crazy hours. With those hours come close relationships with the people you're working alongside. Which means that when you're looking back to find what your counterpart said about a client event in a text thread, you're going to find yourself on a treasure-hunt scrolling through pictures of their kids while searching for the all-important "work talk." 

It's time to make the divide and move the important conversations over to Slack. Not just your messages, but all your files, images, PDF's, documents, and spreadsheets can be dropped right into Slack and shared with anyone you want. Bingo. 

5. Feedly

We live in a world that is moving faster than most want to admit and we work in an industry that changes nearly every single day. The best way to keep up with the news that's important to you? Get it all in one spot. Goodbye to 10,000 tabs open on your computer, hello to Feedly.

Feedly allows users to keep all of their favorite publications in one place, generating headlines and stories every time they’re posted. You can also search by topic, giving you the opportunity to expand your knowledge base beyond your daily go-to reading sources. Better yet, you can save your favorite stories and resources to knowledge boards so both you and your team can access them at a later date.

6. Coffee

Okay, we lied. This list has six tools, but this one should go without saying. Sit back, take a sip and open up your SportsPR toolkit. You have everything you need to win the #SportsPR day.