The sports and entertainment section of the Public Relations Society of America is hosting a webinar with PRO Sports Communications CEO Melinda Travis to discuss how to effectively manage the court of public opinion without compromising legal strategy during a crisis. The webinar will take place on November 10, 2016 from 3-4 p.m. EST.
High-profile crisis situations that involve serious legal implications often present challenges for PR experts. Close collaboration between communications professionals and legal representatives is critical in order to effectively manage the court of public opinion without compromising legal strategy. These two paths are often at odds, which solidifies the importance of a PR game plan.
Sound legal strategy can hinder the PR pro’s desire to be transparent and proactive, and conversely, a seemingly sound communications strategy can negatively impact what happens in the court of law.
Drawing on real-world examples from some of the highest profile sports cases in recent years, this webinar will address the PR / legal dynamic and what a powerful force it can be when both sides are effectively working together.
Registration is free for members and $200 for non-members. For more information or to register, go to www.prsa.org.
Melinda Travis, chief executive officer, PRO Sports Communications
Melinda Travis is the CEO of PRO Sports Communications, an LA-based full service communications agency. A sports industry veteran, Travis has experience on both sides of the media equation, as a reporter and PR professional. With previous posts in the NBA and MLB, Travis has worked with a variety of athletes and organizations at the professional, Olympic and collegiate levels. Her firm has been involved in a number of high profile matters, including Penn State and the case against Lance Armstrong, representing key witness Tyler Hamilton. Travis holds a journalism degree from Carleton University in Ottawa, Canada.