For the first time since October 19, 1985, the AP No. 2, No. 3 and No. 4 college football teams all fell in the same day. National television showcased the players responses and coaches addressed the upsets during press conferences, but how did the respective #SMSports teams respond to the unexpected?
No. 2 Clemson vs. Pittsburgh
The play: Senior kicker Chris Blewitt made a 48-yard field goal with six seconds left as Pitt halted No. 2 Clemson 43-42. The loss, despite the record day for Clemson junior quarterback Deshaun Watson, put a speed bump in the Tigers' goal of back-to-back playoff appearances.
What did their timeline have to say about the loss? Well, not much.
@ClemsonFB let fans know that Pittsburgh took the lead with a field goal, but then went silent until the words from Watson brought the focus back to motivating the Clemson fanbase.
Business went on as usual for arguably one of the top college athletics #SMSports staffs as they pushed out weekly graphics and gifs highlighting game leaders along with words from head coach Dabo Swinney, but the word "loss" is nowhere to be found.
There's no doubt the digital team is #ALLIN heading into week 12, but only time will tell if the team on the field can be as strategic as the team in the press box.
NO. 3 MICHIGAN VS. IOWA
The play: Iowa freshman Keith Duncan kicked a 33-yard field goal as time expired and the Hawkeyes stunned Michigan 14-13.
Unlike Clemson, the Michigan #SMSports team addressed the loss immediately and used the hashtags #KeepFighting #NotOver in the resulting recap and video recap tweets.
As the Wolverines went back to Iowa's famously pink visitors locker room at Kinnick Stadium, NDSU joined the digital conversation and threw some serious shade at Jim Harbaugh's squad.
No. 4 Washington vs. No. 20 USC
The play: Redshirt freshman quarterback Sam Darnold threw for 287 yards and two touchdowns and USC upset No. 4 Washington 26-13 on the road Saturday night. The victory snapped the Huskies' twelve-game winning streak and put their playoff aspirations in question.
The Huskies digital team set the scene for followers late in the fourth quarter with this:
And met the stinging reality face-to-face in the timeline, much like the Wolverines had earlier in the day.
The feed then turned over to the expected: press conference, highlights and recaps as the College GameDay crew said goodnight to "The Greatest Setting."
It looks as if UofM and UW are calling plays from the same social media playbook.
Meanwhile, just two teams remain unbeaten this season and one (no, not Alabama) is getting College GameDay this weekend.
Digital media pros are drooling over the opportunities Western Michigan has to expand their brand on a national scale this weekend. The game kicks off at 12:30 p.m. ET on Saturday, Nov. 19, but we have to imagine the game plan is already being drawn up. Your move, Broncos.