#SportsPR Podcast: Richard Deitsch

There are a lot of great podcasts out there covering sports and sports business, but one in particular addresses the issues and news around sports PR: the #SportsPR podcast, hosted by Chris Yandle. Recently, the show featured Richard Deitsch, who covers sports media, women's athletics, tennis and the Olympics for Sports Illustrated. During the nearly 40-minute discussion, Deitsch offers insight around best practices for social media, different ways to brand yourself on Twitter, verifying online content to maintain credibility, and the fundamental differences between the functions of PR and journalism. You can listen on iTunes or SoundCloud