Managing Celebrity and Athlete Media Events from the Red Carpet to the Main Event

This teleseminar was originally posted on Listen here.

Knowing how to manage a big event with many media in attendance is not always something public relations practitioners in sports and entertainment receive a lot of education on, and they often find themselves learning as they go while everything is unfolding. From setting up and running a successful step-and-repeat or red carpet entrance filled with celebrities and athletes, to managing the media and personal publicists in attendance, in our one hour teleseminar with ESPN Senior Director of PR, Keri Potts, we will discuss this and much more including tips to help make your next big event a success.

We will cover:

  • Planning the event setup from media entrance placements to media tip sheets
  • Knowing the media in attendance, their needs and understanding the press hierarchy
  • Managing press agents and personal publicists of athletes and celebrities
  • Executing a successful step-and-repeat or red carpet event entrance
  • Tips for effective event media management and on-site interview requests
  • Maximizing social media integration during events


Keri Potts
, senior director of pr, ESPN

Keri Potts has been senior director, communications for college sports, in ESPN’s communications department since April 2013, after taking on the unit in 2010 as director.  She is responsible for coordinating and guiding the strategic communications efforts around all college sports events and studio content, including SEC Network, college football and the College Football Playoff, men’s and women’s basketball, NCAA Championships including the NCAA Women's Basketball Tournament, all other college sports, ESPNU, Longhorn Network, ESPN Event’s collegiate offerings and related content and businesses.  She is based in Atlanta.

Potts joined ESPN in Bristol as a senior publicist in 2003, and has worked on publicizing properties ranging from the NFL, NBA and ESPN Original Entertainment to ESPN Films and the award-winning 30 for 30 documentary series. Additionally, she oversaw publicity for ESPN Content Development’s live events -- The ESPYs and ESPN’s New Year’s Eve special. In 2010, she led all PR efforts surrounding the launch of espnW, ESPN’s first dedicated women’s business.

After college, Potts joined the communications department at the NCAA in Indianapolis as assistant director, communications, and worked there until joining ESPN. She is a graduate of Syracuse University’s S.I. Newhouse School of Public Communications where she received her B.S. in magazine journalism and M.S. in public relations. In addition, she was a full scholarship member of the women’s volleyball team.